Written by Camille Ramos
On March 20th, the world was gifted by something amazing: Britney Spears announced her new campaign for Kenzo’s La Collection Memento No. 2.
In a denim-clad outfit — from the laced up thigh high boots, underwear, cropped jacket, and baseball cap —, it’s a modern version of Spears’ iconic runway look. Iconic, that was the inspiration behind the whole campaign as it is a tribute to Kenzo Jeans debut in 1986. In a press release, creative director Humberto Leon shared, “Britney Spears is an icon, so I think in terms of her iconography, she fits into our Memento project perfectly.”
Spectacularly captured by Peter Lindbergh, Spears described the collection as youthful. In the middle of a street with smoke in the back bright lights reflecting the wet the ground, Spears looks like her 18-year old self rather than a 36-year old working mom of two boys. Speaking to Vogue, she shared, “We were out there and I had really promiscuous clothes on, which felt odd, but of course, on film it turned out to be really cool.”
Although the pop star is often seen walking the runway of her home on Instagram, Spears admits being “in a nightgown most of the time” when she’s just at home. However, she continues to gain confidence from her boys, watching them grow up and wear things that don’t quite match. She might not be wearing leather mini skirts and denim dresses anymore, but Spears is still the playful performer everyone loved when they were growing up, and with this Kenzo campaign, she was able to show the world that Britney Spears is back and better than ever.